Editorial Standards

Marketplace listings should be useful on their own

Profiles should accurately describe the publication, audience, subject matter, partnership options, pricing and known limitations. Leave a field blank rather than guessing.

No ranking guarantees

Neither the marketplace nor a publisher should promise a particular Google position, traffic increase or indexing outcome. Search performance can change for reasons outside either party’s control.

Commercial relationships

Paid relationships should be disclosed appropriately. Google recommends qualifying paid links with rel="sponsored" or rel="nofollow" where applicable. Publishers remain responsible for their own editorial and legal requirements.

Corrections

We may update profile data when a publisher provides better evidence or an automated connection returns newer information. Material corrections should not be hidden from users who are already in an active transaction.